Google Search Console is a free tool that helps site owners monitor and troubleshoot their site's presence in Google Search results. It provides insights into indexing issues, search traffic, and keyword performance, and helps identify crawl errors and mobile usability problems.
PageSpeed Insights analyzes your website's speed and performance for mobile and desktop. It provides scores based on Core Web Vitals and offers actionable recommendations — from reducing render-blocking resources to optimizing image delivery.
GTmetrix evaluates website speed and performance using Google Lighthouse and other metrics. It offers waterfall charts, video playback, and performance history tracking, helping developers and marketers identify bottlenecks and optimize front-end load times.
Pingdom provides real-time performance monitoring and uptime checks. Its Website Speed Test tool measures load times from different locations around the globe and provides suggestions for improving performance based on industry best practices.
WebPageTest offers deep-dive performance testing, including time to first byte (TTFB), visual load progress, and custom scripting for advanced scenarios. It’s a favorite among developers looking for granular diagnostics and real-world performance data.
Moz Pro is a comprehensive SEO toolset offering keyword tracking, site audits, backlink analysis, and page optimization suggestions. With AI-powered features like domain authority scoring and SERP analysis, it helps prioritize SEO efforts that drive traffic and rankings.
Ahrefs is a powerhouse for SEO analysis, offering backlink research, competitor tracking, keyword suggestions, and content gap analysis. Its AI-enhanced engine crawls the web constantly, giving users up-to-date data to dominate search results and monitor trends.
SEMrush is an all-in-one digital marketing platform that combines SEO, PPC, and content tools. It uses AI to provide keyword intent analysis, competitor breakdowns, and SEO content templates to guide your ranking strategy and improve site performance.
Screaming Frog is a desktop app that crawls websites and identifies SEO issues like broken links, duplicate content, missing meta tags, and slow pages. It’s a go-to for technical SEO audits, with AI-based recommendations in newer versions.